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Business of Music

Undergraduate Bulletin
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Undergraduate & Graduate Dates to Remember*

Fall Term 2010

August 20-22 MBA Orientation
August 25-29 Wolfpack Welcome
August 30 Classes begin
September 3 Add deadline
October 29 Last day to withdraw & last day
to apply for graduation
December 10 Last day of classes
December 11-17 Final Exams

Spring Term 2011

January 8 New Student Orientation; MBA Orientation
January 10 Classes begin
January 14 Add deadline
March 4 Last day to withdraw
May 4 Last day of classes for undergraduate students
May 5 Last day of classes for graduate students
May 6-12 Final Exams for day division
May 9-12 Final Exams for graduate and evening students
May 14 Commencement - all colleges

*College of Law dates on Law Bulletin

PROGRAM OBJECTIVE

The purpose of the business of music major is to provide students with the knowledge needed to apply sound business theory to professional fields within the entertainment industry.  Having an intentional entrepreneurial focus, graduates are equipped to prepare comprehensive business plans for founding new entertainment-related businesses or taking leadership positions for the expansion of existing enterprises.  Building on the thorough business coursework, graduates are prepared to excel in a wide-range of business opportunities. 

LEARNING GOALS

  • Graduates will have a broad understanding and appreciation of the music industry and its unique financial dynamics.
  • Graduates will understand intellectual property laws and associated legislation that impacts the music industry.
  • Graduates will have the knowledge needed to create a comprehensive strategic plan, marketing plan, funding proposal and overall business plan for a new music-related enterprise.
  • Graduates will present a comprehensive portfolio of work prepared from coursework and evidence of application of knowledge from internships and other outside school activities.  

MAJOR REQUIREMENTS

All business of music students must take the following course sequence:

Course
Title
Credits
MUSB B110 Introduction to Music Industry Studies 3
MUSB B205 Legal Issues in the Music Industry 3
MUSB B250 Music Marketing + Promotion 3
MUSB B310 Music Finance 3
MUSB B350 Music Management + Concert Production 3
MUSB B400 Music Industry Entrepreneurship 3
MUSB B450 Music Industry Senior Seminar 3
  International Business Elective 3
Total Credits 24

OTHER INFORMATION

MUSB Course + Elective Descriptions