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Courses: Mass Communication (CMMN)

Undergraduate Bulletin
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Undergraduate & Graduate Dates to Remember*

Fall Term 2010

August 20-22 MBA Orientation
August 25-29 Wolfpack Welcome
August 30 Classes begin
September 3 Add deadline
October 29 Last day to withdraw & last day
to apply for graduation
December 10 Last day of classes
December 11-17 Final Exams

Spring Term 2011

January 8 New Student Orientation; MBA Orientation
January 10 Classes begin
January 14 Add deadline
March 4 Last day to withdraw
May 4 Last day of classes for undergraduate students
May 5 Last day of classes for graduate students
May 6-12 Final Exams for day division
May 9-12 Final Exams for graduate and evening students
May 14 Commencement - all colleges

*College of Law dates on Law Bulletin

CMMN A100 Introduction to Mass Communication 3 crs.

This course is a survey of the various fields of Mass Communication taught at Loyola and specific preparation for courses taught in the school. Consideration is given to philosophical foundations, historical development, current trends and status, organizational structure, and career opportunities.

Required for Mass Communication majors.

CMMN A101 Communications Writing 3 crs.

This course discusses the basic kinds of writing used most frequently in the media, including description, narration, the interview and criticism as well as other forms. The students read contemporary journalists and essayists, and there is an emphasis on developing the student’s personal style.

Required for Mass Communication majors. $75 fee for non-majors and part-time students.

Prerequisites: ENGL T122. 

CMMN A201 Digital Communication 3 crs.

This course is a hands-on course designed to introduce mass communication majors to the field of digital communications. Students will learn critical thinking skills about the technology used to produce mass media messages in modern American society. Students learn visual theories and elements and principles of design for several key media: video, print, and the web. The digital communication student will leave this course versed in current media technologies with a critical understanding of its use in creating memorable and meaningful communication materials.

Required for Mass Communication majors. $75 fee for non-majors and part-time students.

Prerequisite: CMMN A101 with minimum grade of C (2.0); or permission of director.

CMMN A250 Beginning Reporting 3 crs.

This course introduces students to news values and to the basics of news writing and reporting. Considerable time is devoted to directed practice in news writing.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A201 with minimum grade of C (2.0); or permission of director.

CMMN A251 News Editing 3 crs.

This course concerns the creation of newspaper and magazine formats including copy and headline preparation; social, legal, and ethical ramifications of editing.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201, CMMN A250 with minimum grade of C (2.0).

CMMN A260 Introduction to Layout and Design 3 crs.

This course involves the creative use of two-dimensional space, using visual perceptions, principles of graphic design and their application, use of type in design, graphic interpretation, basic formats of advertising, and public relations layout.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A201 or permission of director.

CMMN A265 Photography 3 crs.

This is a course in learning to observe and see. Lectures and instruction on the operation of still cameras and extensive black and white darkroom experience. Aesthetics are emphasized. Student must have use of an adjustable 35 mm or larger format still camera.

$75 fee for non-majors and part-time students.

Prerequisite: No prerequisite

CMMN A310 Advertising 3 crs.

This is an introduction to the field of advertising with attention given to market planning, message strategies, media planning, and advertising’s impact on society.

Prerequisite: CMMN A101 with minimum grade of C (2.0).

CMMN A311 Advertising Copywriting 3 crs.

This is a study of the elements involved in advertising copy including concept, visualization, and understanding the prospect. Attention is given to the various media alternatives and how to write effective copy in each medium.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201, CMMN A310

CMMN A313 Advertising Media Planning 3 crs.

This course focuses on the study of media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include media terminology, advertising and media research, selection and evaluation of media, and media resources.

Prerequisite: CMMN A310

CMMN A314 Advertising Campaigns 3 crs.

This is a practical application of advertising theories in assigned projects.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A260, CMMN A311

CMMN A315 Advanced Advertising Campaigns 3 crs.

As near as possible, this course will expose the student to the experience of working on a major national advertising account in an advertising agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of advertising. Offered in the spring semester only.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A260, CMMN A310, CMMN A311; junior standing or permission from the director.

CMMN A316 Public Relations 3 crs.

This course concerns the development of contemporary public relations practices with emphasis on solving communications problems within organizations and institutions by applying appropriate theories and techniques.

Prerequisite: CMMN A101 with minimum grade of C (2.0).

CMMN A317 Writing for Public Relations 3 crs.

This is a laboratory course in writing for a variety of media in the context of public relations work including directed practice in preparing news releases, employee publication materials, copy for brochures and newsletters, and copy for television and radio.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201, CMMN A250, CMMN A316; junior standing

CMMN A318 Public Relations Cases and Campaigns 3 crs.

This course examines case studies and typical public relations problems culminating in development of specialized communications materials to gain reaction and support from target groups. Offered in the fall semester only.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A317; junior standing.

CMMN A319 Advanced Public Relations Campaigns 3 crs.

This course will give students the opportunity to create and implement a campaign for a national public relations client in a public relations agency environment. Students will experiment with various research, planning, and writing processes introduced in courses required by the public relations sequence. Offered in the spring semester only.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A316, CMMN A317; permission of the public relations sequence head.

CMMN A335 Strategic Event Planning and Promotions

This course looks at events in terms of relationship building within the context of public relations function. It develops events as a means of strategic communication. Students will analyze case histories, plan and execute events. This is a service learning course. 

Prerequisites: CMMN 101
 

CMMN A350 Advanced Reporting 3 crs.

This course centers on advanced reporting techniques. It introduces students to sources for news of local government.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201, CMMN A250 with a minimum grade of a C (2.0).

CMMN A351 Advanced Editing 3 crs.

This is an advanced course in editing with emphasis on developing technical proficiency through a full understanding of theoretical concepts.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A251; Junior standing.

CMMN A352 Interpretive Writing 3 crs.

Types of interpretive journalism will be discussed, including editorials, columns, art, reviews, etc.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A101 with minimum grade of C (2.0) or permission of the journalism sequence head.

CMMN A354 Feature Writing 3 crs.

This is a course in writing features for print and electronic media, with stress on the development of color and individual style.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A101 with minimum grade of C (2.0) or permission of the journalism sequence head.

CMMN A355 Covering the Courts 3 crs.

The goal of the course is to develop an understanding of the role of the journalist in covering the courts and to enhance the ability to cover the judicial process in a responsible and professional manner.

Prerequisite: CMMN A101 with minimum grade of C (2.0), or permission of the journalism sequence head.

CMMN A356 Covering the Environmental Beat 3 crs.

Presents an appreciation of the elements of news coverage of environmental issues. Includes discussion of a variety of complex environmental challenges and provides the opportunity to explore disparate points of view. Students will engage in intensive reporting and writing skills, and study many issues with conflicting information.

Prerequisite: CMMN A101 with a minimum grade of C (2.0), or permission of journalism sequence head.

CMMN A359 Advanced Journalism Lab 3 crs.

This course will give the student practical experience in reporting and writing with academic evaluation. Campus news coverage and beats will be assigned for use on The Maroon, the university student newspaper.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201, CMMN A250 with a minimum grade of a C (2.0), plus one other journalism course.

CMMN A360 Advanced Layout and Design 3 crs.

This course concerns creative design applications, designing with grid, contemporary advertising layouts, brochure and folder production, logo and symbol design, posters and billboards, and direct advertising, including the use of desktop publishing and various graphics communications computer applications in production.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A260 with a minimum grade of C (2.0).

CMMN A368 Photojournalism 3 crs.

This course is an introduction to the field of photojournalism. Historical development, selected works of masters of photography, and ethical and legal considerations will be examined. Photographic projects will be required.

$75 fee for non-majors and part-time students.

Prerequisite: CMMN A201 or permission of journalism sequence head.

CMMN A369 Documentary Photography 3 crs.

This is an advanced photography course in which each student will complete an in-depth documentary project. The history of documentary photography will be studied.

$75 fee for non-majors and part-time students.

Prerequisites: CMMN A201 or CMMN A265 or permission of journalism sequence head.

CMMN A400 Mass Communication Theory and Research 3 crs.

This is an advanced course tracing development of mass communications research from its origins to work recently published in academic journals. Students will be introduced to research methods and participate in one or more research projects.

Required for Mass Communication majors.

Prerequisite: CMMN A101 with a minimum grade of a C (2.0); Junior standing or permission of instructor.

CMMN A401 Law of Mass Communication 3 crs.

This is an examination of major legal and regulatory developments in print and broadcast communications and the new technologies, with an emphasis on both legal and ethical considerations.

Required for Mass Communication majors.

Prerequisite: CMMN A101 with a minimum grade of a C (2.0); Junior standing or permission of director.

CMMN A410 Nonprofit Communications 3 crs.

An analysis of the nonprofit and public sector industry and integrated communications within these organizations. Students will study organizational typologies and classifications, social and ethical issues, theories of public vs. private and how these affect message, publics, and media issues. The course includes classic and contemporary readings.

Prerequisite: Sophomore standing.

CMMN A450 History of Journalism 3 crs.

This course examines the development of journalism with emphasis on the study of American journalism history.

Prerequisite: Sophomore standing.

CMMN A451 Media and American Courts 3crs.

This course helps students develop an understanding of free press/fair trial issues (including historical perspective, significant people, current controversies and academic research) as well as an appreciation of award-winning coverage of the judicial system.

Prerequisite: Sophomore standing.

CMMN A452 The Great Journalists 3 crs.

This is a study of those outstanding American and English writers, who have by their literary skills, vision, and sometimes by their character, profoundly influenced modern journalism. When some are novelists and essayists as well as journalists, the relationship between their several careers will be studied.

Prerequisite: Sophomore standing.

CMMN A453 American Women Journalists 3 crs.

This course is an interdisciplinary study of the lives and writings of prominent American women who, through their talent and their commitment, have had a significant impact on both American culture and American journalism.

Prerequisite: Sophomore standing.

CMMN A455 Media and Gender 3 crs.

This course examines the impact of media’s gender images on individuals, society, and culture. Participants will learn to be more critical consumers of media messages, specifically in terms of gender representations, to think and to write critically about their responses to and use of media products, and to develop different perspectives to interpret pop culture and media messages.

Prerequisite: Sophomore standing.

CMMN A465 History of Photography 3 crs.

This course is a history of photography from its invention to the present. Attention will be given to the aesthetic criteria and the historical context that influenced photographers, as well as to the ways photographs have been used from the era of the daguerreotype to the computer-based image.

Prerequisite: Sophomore standing.

CMMN A470 Mass Persuasion 3 crs.

This course is a study of commercial and political propaganda and their impact on society.

Prerequisite: Sophomore standing.

CMMN A471 Mass Communication Literature 3 crs.

This course is an advanced course focusing on one specific author or school of thought or genre in the existing mass communication literature. Strong emphasis is placed on reading and class discussion.

Prerequisite: Sophomore standing.

CMMN A473 International Media Systems 3 crs.

This course is a survey of the media of other countries. Comparisons in values, patronage bases, freedom of expression, and similar concerns are the heart of the course.

Prerequisite: Sophomore standing.

CMMN A474 Ethics of Mass Communication 3 crs.

This course examines the moral principles which order the work of the communications professional. The social responsibility of mass media institutions and the individual responsibilities of the practitioners.

Prerequisite: Sophomore standing.

CMMN A475 Environmental Communications 3 crs.

Presents an overview of how environmental information is expressed in mass communications and associated theory of the field. Important environmental theory and issues will be discussed. Students will use and sharpen their writing skills, learn how to evaluate scientific information, and study issues with conflicting data.

Prerequisites: Sophomore standing.

CMMN A480 Current Trends 3 crs.

Each offering of the course will change, since the content of the course is based on current issues and developments within the media. May be repeated for credit when topic varies.

Prerequisite: Sophomore standing.

CMMN A495 Special Project (arranged)

This course focuses on the creative or productive efforts of one or more students. A special project is distinguished from a research project in its lack of the historical or experimental method and perspective characteristics of research. A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.

CMMN A496 Seminar/Workshop (arranged)

A seminar is a supervised group of students sharing the results of their research on a common topic. A workshop is a supervised group of students participating in a common effort.

Prerequisite: Special arrangements required

CMMN A497 Internship/ Practicum (arranged)

An internship is supervised practical experience. A practicum is supervised practical application of previously studied theory.

Prerequisites: Junior standing. Students must complete a series of courses specified for each type of internship before entering on the internship. Requirements are published by the School of Mass Communication at css.loyno.edu/masscomm/internships.

CMMN A498 Research Project (arranged)

This course focuses on empirical or historical investigation, culminating in a written report. A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.

CMMN A499 Independent Study (arranged)

A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.

Prerequisite: Formal proposal required; permission of director.

CMMN X136 Understanding Media 3 crs.

Common Curriculum: Behavioral/Social Sciences Modern

This is an examination of the different mass media, with special attention to their historical and technological development; to the economic aspects of mass communication including media conglomerates and cross-media ownership; to the theories of communication; to the collection and dissemination of news; and to the international aspects of communication.

Mass Communication majors may take course a general elective.

CMMN X137 Media Play 3 crs.

Common Curriculum: Behavioral/Social Sciences Modern

This course examines the aesthetics of media use, with special emphasis given to interactive experiences with digital media. Students examine classic and contemporary theories of media, cognition, and social behavior to better understand play and entertainment within a mass-mediated society.

Mass Communication majors may take course as a general elective.