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Courses: Music Business (MUSB)

Undergraduate Bulletin
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Undergraduate & Graduate Dates to Remember*

Fall Term 2010

August 20-22 MBA Orientation
August 25-29 Wolfpack Welcome
August 30 Classes begin
September 3 Add deadline
October 29 Last day to withdraw & last day
to apply for graduation
December 10 Last day of classes
December 11-17 Final Exams

Spring Term 2011

January 8 New Student Orientation; MBA Orientation
January 10 Classes begin
January 14 Add deadline
March 4 Last day to withdraw
May 4 Last day of classes for undergraduate students
May 5 Last day of classes for graduate students
May 6-12 Final Exams for day division
May 9-12 Final Exams for graduate and evening students
May 14 Commencement - all colleges

*College of Law dates on Law Bulletin

Business

MUSB M100 Music Industry Forum 0 crs.

This course consists of weekly seminars with guest speakers and discussion of current music industry topics. Attendance by music industry majors is required. Open to all students.

MUSB M110 Introduction to Music Industry Studies 3 crs.

This course provides students with an overview of the music industry, including the many careers it offers. The following topics will be addressed: the artist’s “team” (managers, lawyers, agents, PR, producers), legal issues (recording contracts, songwriting contracts,
licenses, etc.), touring, merchandising, motion picture music, group issues, music on the Internet, entrepreneurship, the future of the business, and ethics.

MUSB M205 Legal Issues in the Music Industry 3 crs.

This course covers the legal issues and related information considered as basic knowledge expected of successful practicing musicians who deal with the commercial aspects of music. This includes standard contracts; a foundation of intellectual property, copyright knowledge and terminology, and evolving law; and the basics of music publishing.

MUSB M250 Music Marketing + Promotion 3 crs.

This course is an in-depth study of the principles and application of marketing, promotion, and distribution of products and services within the music industry. Case studies of various music products and companies will be studied and analyzed.

Prerequisite: MKT B280 Basic Marketing

MUSB M310 Music Finance 3 crs.

This course provides students with the financial management knowledge needed to finance and manage cash flows in music enterprises. The following topics are addressed: obtaining capital, cost of capital, budgeting, time value of money, asset valuation, financial statement analysis, and portfolio analysis.

Prerequisites: BA B100, ECON B200, FIN B300; junior standing

MUSB M350 Music Management + Concert Production 3 crs.

This course is a thorough study of how to successfully manage and administer an artist’s career or music organization along with concert production. Topics discussed include: selection of artist and venue, organization and administration, back-timing, financial and legal issues, promotion sponsorship, and settlement. Case studies of successful managers and management companies as well as concerts will be studied and analyzed. Students will develop a written management plan for a musical artist or business and produce a concert.

Prerequisites: MGT B245; junior standing

MUSB M400 Music Industry Entrepreneurship 3 crs.

This course is a thorough study of how to successfully start a business within the music industry. Case studies of successful entrepreneurs and their companies will be researched and analyzed. Students will develop a written business plan for their own music industry enterprise.

Prerequisites: MUSB B250, MUSB B310, MUSB B350; junior standing

MUSB M450 Music Industry Senior Seminar 3 crs.

This course prepares students to undertake their internship by providing an in-depth study of how to prepare to successfully enter a career path.

Prerequisite: MUSB B400; senior standing